We have championed the industry which champions New Zealand. It is now our biggest exporter and worth $14.5 billion to the economy, employing more than 180,000 people and showing us off to the world.
The growth is set to continue. International visitors are set to spend $15.3 billion in 2023, up from the $10 billion they spend now, and from the $7.2 billion they spent in 2006.
National’s focus is on ensuring all regions realise the benefits of increasing tourist numbers and that tourists visit all year around, not just in the peak seasons.
We are investing a significant amount in local infrastructure so those small towns with few ratepayers but high numbers of tourists can cope with, and benefit from, increasing numbers of tourists.
We are also focussing our marketing of New Zealand to high value visitors, with a clear strategy of value over volume.